Saul Rubinek speaks his love for Warehouse 13 and what’s in store for Artie – SDCC Video
Among the cast of 'Warehouse 13' in attendance was, of course, Saul Rubinek. While he couldn't divulge much for the coming season, he clearly believes the show deserves more attention.
Photo Credit: Keith McDuffee, CliqueClack
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I don’t think anyone who’s spent much time online could argue that streaming viewership needs to be given more weight with regard to ratings. We watch nearly all of our TV that way. From my kids (both in high school and college) to my wife and my old self, all of us have PCs connected to larger screen televisions to watch what we want when we want it.
I honestly don’t understand why any casual viewer would prefer to be shackled to a schedule for entertainment. Having to be at the beck and call of a broadcast is counter to the very idea of being entertained and since there are varied and viable options, it’s no wonder many people are, at the very least, making very good use of their DVRs.
Kudos to Mr. Rubinek for being willing to call out the flaw in the ratings system everyone seems to be aware of except the networks and the Nielsens.
I’m not sure I would call it a flaw until the monetization is more even. Until then the Nielsens seem acceptable to the broadcast and basic cable networks for their goals of demographic subgroups and advertising dollars, just not total viewership.
In the meantime, I have to accept that Prius and Degree product placement are necessary for the genre shows I enjoy to try to capture some of that undercapitalized audience, and continue giving me new episodes.
I think Rubinek’s point, which is what I agree with, is that unless and until online viewership is viewed by the networks as equal to their televised counterparts there is no impetus for them to try and make said online viewership more profitable. The nets have been dragging their feet on this for a very long time, hesitant to try anything new. It reminds me of when VCRs first came out and the networks had a literal fit that people could record and re-watch their shows.
Their reluctance to change is the crux of the money issue, not the online viewing model itself. If they *really* wanted to they could profit well from online viewership and eventually they’re going to have no choice. It’s time they get off their backsides and took care of the issue, but the networks continue to resist the inevitable change they’re eventually going to embrace.