The commercial below for Dove Men + Care (“The Journey To Comfort”) debuted during Super Bowl XLIV this past weekend:
While mildly humorous, I got to wondering: Would any one man run out and purchase the new Dove Men + Care?
And, if not, I wondered if any one man who saw this would add it to his shopping list?
Furthermore, I wondered if any woman who saw it would presuppose to purchase it for her man?
Take a gander:
I conducted a little personal survey on this piece. Here are some of the results:
- Chuckling and on the verge of mocking me, four guys said: “You’re kidding … right?”
- Another: “How much you gonna pay me?”
- Three people said “No. Absolutely not.”
Hmmmmmm. Not exactly ringing endorsements for Dove so far. Others commented:
- “I don’t use soap.”
- “Probably not … because of the smells.”
- “Unless they’re pricing their bar soap cheaper than Dial … why bother?”
- “Nope. I don’t need a ‘mens’ version of soap.”
- “The point of bathing is to not smell like man stink, isn’t it? Let alone artificial lab-grown man stink.”
Several respondents burst out in uncontrollable laughter.
- “I use whatever magically appears in the shower/tub enclosure.”
- “My son refuses to even look at an Axe or Tag body wash / shampoo / body spray product because of the advertisements. He says if it makes girls behave like skanks then he doesn’t want to use it.”
Eighteen people outright said: “Nope.”
- “Hey … the Holiday Inn and Motel 6 provide me with more than enough soap throughout the year. Why in the world would I buy anything?”
- “I bathe once a week, sometimes twice. In between, I use the anti-bacterial soap in the kitchen sink to wash my hair. Works for me. Otherwise, whatever’s in the tub suffices.”
- “Ain’t. No. Way.”
- “I’m an Irish Spring kinda guy ….. Dove is girly soap.”
- “I have six words for ya, Buddy: Three. Bars. For. Ninety. Nine. Cents.”
- “You work for the census, don’tcha?”
Three people told me to stick it.
And one guy told me: “If there’s money involved, you can give me all the ‘Dove Stuff For Guys’ you want, BobbaLugga …..”
If I were a betting man, I’d be willing to lay money down the ad agency that put this little gem together is laughing all the way to the bank …..
Photo Credit: Michael Noble
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Hey look! I’m famous! *mollified*
… quoth one interviewee …….
I feel… fame… *nngh* increasing…
I’m not a Dove fan myself, but I think they may have something with this idea…chicks like to pamper their guys, and as long as he doesn’t smell too girly, I see nothing wrong with it. However, I AM worried about some of your friends…especially the dude who’s washing his hair with the anti-bacterial soap and not taking enough baths. Is he depressed?
3 people told me to stick it…..was just too funny!
I asked hubby and got a dirty look. Guess that covers it.
Here’s how it went here:
Me: “Would you be interested in free Dove Men’s aromatic musk soap?”
Husband: “What’s the matter with you?”
*snort*
I was drinking! Shame on you!
*wipes cola off his screen*
I really do wonder what kind of “focus groups” they test these ads on before releasing them. I can’t see this increasing their sales; in fact, I think it’s probably going to inspire more negative reactions than anything else!
I prefer Lever 2000 personally.
I’m so proud my son doesn’t want to be alluring to skanks.
I think the problem with AXE is that we men all know that it doesn’t work.
I mean if it would I’d be extremely boozed up and smelling like a truckload of AXE all the time. Trust me.
Oh and I know what kind of guy will buy this soap. Those who buy a Charger to prove they’re still men.
You just might have a point about them Charger men there, Sebastian …..
I know a certain someone who uses it. It smells pretty damned manly if you ask me.
Does it count if you already use Dove soap/chocolate/ice cream?
You might be onto something.
Of course it counts, Ryan.
However … if you’re bathing with the chocolate and ice cream and chewing chunks of Dove, there might be a need for some adjustment …..